Copywriter – Website

Creative & MarketingKolkataFull-timeMid Level (2-5 years)

About This Role:

Craft compelling, culturally relevant copy across digital touchpoints to enhance brand voice and user connection, especially for the US market.

Key Responsibilities:

  • Write clear, persuasive copy for website and digital assets.
  • Develop content for blogs, emails, product descriptions, and PR.
  • Collaborate with marketing to align content with goals.
  • Maintain consistent tone and style across platforms.
  • Apply cultural understanding to resonate with US users.
  • Ensure SEO optimization where applicable.

Requirements:

  • 3+ years of copywriting experience (digital-first preferred).
  • Exceptional English writing and editing skills.
  • Strong portfolio of marketing-oriented writing.
  • Familiarity with digital tools and content platforms.
  • Knowledge of US culture and audience trends.