Marketing Specialist

Creative & MarketingKolkataFull-timeMid Level (2-5 years)

About This Role:

Shape and execute marketing strategies to grow brand presence and user engagement across social media, press, and internal campaigns.

Key Responsibilities:

  • Drive social media marketing and engagement across channels.
  • Draft and distribute press releases; manage media outreach.
  • Build relationships with bloggers, media, and influencers.
  • Design in-house banners for cross-marketing.
  • Enhance user communication and engagement.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 2+ years in digital/social media marketing (B2C).
  • Strong writing and content creation skills.
  • Experience with design tools for banners.
  • Understanding of press release structure and media relations.